Power of Two Program - Partnership between PRSA and the American Red Cross

Overview
In an effort to channel the specific skills of public relations professionals in times of crisis, PRSA and the American Red Cross joined forces to create "The Power of Two" a partnership designed to recruit, train and engage public relations professionals to help manage disasters on local and national levels.

By becoming a registered member of this national database of communications professionals ready to serve, PRSA and PRSSA members can translate their compassion and skills into immediate action for the American Red Cross disaster relief efforts.

Benefits of Participation
Involvement in "The Power of Two" provides PRSA members with several important benefits:

-On-the-job crisis communications training and experience
-Chance to use your communications talents to support numerous American Red Cross initiatives
-The reward of working to help disaster victims in their time of need
-Gain specific expertise in organizing the occurrence and publicity for a blood drive in your locality or region
-Satisfaction knowing that you have participated in the development and execution of communications that help save lives
-Maintenance credits for your APR credential

Learn More by visiting: http://www.prsa.org/powerofTwo/index.html