PRSA Fall Meeting Details Announced! RSVP today!

Reputation and Its Impact on the Bottom Line
By Michael Cherenson, APR, Chair-Elect, National PRSA
Please Join us in Bloomington, Thursday September 25

In 2007, Michael Cherenson was named Chair-elect of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, with more than 32,000 members, 109 Chapters nationwide, and 19 Professional Interest Sections. Cherenson will assume the role of PRSA Chair and CEO in 2009. Prior to his election, he served as PRSA Secretary and was a three-year member of the organization's Board of Directors.

Cherenson's expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management, and interactive public relations. At Success Communications Group, he serves as the senior public relations counselor and strategist, and is involved with all public relations activities for the firms' diverse clientele.

An 18-year industry veteran and the author of three studies on the impact of reputation, Cherenson is Accredited in Public Relations (APR) by the Universal Accreditation Board and holds an Advanced Certification in Political Management from the Graduate School of Political Management (GSPM) at George Washington University, Washington, DC.

During his tenure on the PRSA Board of Directors, Cherenson served as chair of the PRSA Advocacy Advisory Board, liaison to the Board of Professional Ethics and Standards and the Public Relations Student Society of America, and co-authored a PRSA study on MBA Programs and their communication curricula. In 2005, Cherenson represented PRSA and the U.S. State Department and its Bureau of International Information Programs on a mission to Croatia, where he served as a keynote speaker at the 6th Annual Croatian Public Relations Association Conference.

An advisory board member to the University of Florida's Department of Public Relations and Fairleigh Dickinson University's Corporate and Organizational Communication Department, he is past president of the NJ Chapter of the PRSA, which honored him with its Service Award in 2002. Cherenson is a graduate of Ithaca College, NY.

• Date: Thursday, September 25, 2008
• Agenda: 6 p.m.- Social/Networking; 7 p.m. – Dinner Served; 8 p.m. -Program
• Location: Alexander’s Steak House at 1503 E. College Ave. in Normal, IL. For directions, please refer to mapquest.com or call 309-454-7300.
• Menu: Choice of Pork Chop, Chicken Breast or Top Sirloin; Salad Bar; Baked Potato; Texas Toast; soda, ice tea, coffee
• Cost: Members: $25; Non-Members: $30; Students: $22
• RSVP: To Liz Kerns (lfiala@gmail.com) by 5 p.m., Monday, September 22nd with your meal selection. Cancellations after close of business, Tuesday, September 23rd will be subject to the full dinner charge. Please pay at the door with cash or check. (We apologize that credit cards cannot be accepted). If an invoice is requested prior to the event for business purposes, please advise of such with your RSVP.