Join us on June 11 for a fascinating look at crisis communication as Merrie Spaeth, president of Dallas-based Spaeth Communications, takes us through the most important rule of crisis communication -- effective communication. Everybody wants it. Everybody talks about it. But what does it mean? You'll get a different definition from every one you ask.
Merrie brings us a definition and a model of communication that is a blueprint for success. You'll learn how to walk your client and your boss through the informal and formal networks of communication and the day-by-day, month-by-month analysis to enable them to understand the value of a consistent approach that applies to written and verbal communication. The "Influence Models" Merrie will introduce us to will provide an invaluable tool for us all. Merrie teaches with the largest library of real examples in the country, maybe the world! She'll show you the most common mistake and the way to avoid it.
Merrie Spaeth has a unique background in media, government, politics, business and the entertainment industry. A former producer at 20/20, reporter at the New York Daily News and director of media relations at the White House under President Reagan, she is acknowledged as one of the preeminent crisis management strategists in the country. She also is the founder and president of the Institute for Strategic Communications, a not-for-profit foundation devoted to studying and reporting on business communication issues.Date: Wednesday, June 11, 2007
Location: Marriott, 2625 N. Meridian (map/directions)
Time: Registration and networking -- 11:30 a.m., lunch -- 12 p.m., program -- 12:30 to 1:30 p.m.
Cost: Members, $25; Guest, $40; Student, $18; Teleconferencing, $15
For information on your, go to hoosierprsa.org.
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